Free Viewing Feedback Form Template for Estate Agents (UK)

The form, ready to copy

Use this order — it starts easy, gets to the useful objection question while the viewing is still fresh in mind, and ends with an open catch-all:

Viewing Feedback — [Property Address]

1. Out of 5, how would you rate the property overall? (1–5)
2. What did you like most about the property? (free text)
3. Was there anything that put you off? (free text)
4. How likely are you to make an offer? (Yes / No / Maybe)
5. Is there anything else we should know? (free text, optional)

Your feedback is shared anonymously with the seller as part of a general update — no individual comments are attributed to you.

That’s the whole form. Five fields, no page break, answerable from a phone in well under a minute.

Why this order works

• Start with the rating. It’s the easiest question to answer and gets the viewer committed to finishing the form.
• Positives before negatives. Asking what they liked first warms people up before the harder question about what put them off — you get a more considered answer to question 3 than if it came first.
• The offer question comes after, not before, the objections. By the time someone’s answered “what put you off,” their yes/no/maybe answer is more honest — it’s informed by what they just told you, not a polite reflex.
• The catch-all is last and optional. Marking it optional keeps the form feeling short even though it technically has five fields, and it’s where you’ll occasionally get the comment you didn’t think to ask for.

Building it as an actual form

Three common ways to turn the copy above into something you can send:

• Google Forms — free, quick to set up, exports to a spreadsheet automatically. Good for very low volume, but there’s no automatic reporting step — turning responses into a vendor update is still a manual job.
• A PDF or paper form — useful if you’re handing something to a viewer on the day, but it then needs to be typed up afterwards, which is exactly the step that gets skipped when the week is busy.
• A dedicated link — sent by text, WhatsApp, email, or via a QR code at the property, that goes straight to the form on the viewer’s phone and rolls responses into a vendor report automatically. This is the version that holds up once you’re running more than a handful of viewings a week.

Whichever you use, the questions and order above are the part that matters — the delivery mechanism is just how you get the same five questions in front of every viewer with the least friction.

Common mistakes when building your own form

• Making the rating a required text field instead of a simple 1–5 scale — it slows completion down and makes responses harder to average.
• Putting the offer-intent question first. It reads like a sales question before the viewer’s had a chance to explain their thinking, which can make people answer defensively.
• Leaving off the anonymity note. Without it, some viewers soften the answer to the objection question rather than saying what actually put them off.
• Adding fields “just in case.” Every extra field is a reason to abandon the form. If a question doesn’t map to something you’ll actually use, cut it.

A filled-in example

It helps to see the form as a vendor would receive the answers, not just as a blank template. A real response might look like this:

Rating: 4/5
Liked most: The garden and the extra reception room.
Put off: Felt slightly overpriced compared to similar properties on the road.
Likely to offer: Maybe — would need the price to come down by around £15k.
Anything else: Would like to know if the boiler’s been serviced recently.

On its own, that’s one useful data point. Collected the same way across six or seven viewings on the same listing, it’s the raw material for a vendor update that says something like “4.2/5 average, most viewers like the garden, and half have raised the price as a concern” — a five-second read that’s a world away from “the viewings have been fine.”

Adapting it for lettings

For a lettings viewing, swap question 4 for something closer to “How likely are you to apply for this property?” and consider adding a short question on move-in timing, since that’s usually more relevant to a landlord than offer likelihood. A landlord report built from these answers tends to focus on tenant suitability and timing rather than price, which is the main structural difference from the sales version.

Making the form easy to use on a phone

Most viewers will complete this on a phone screen, often standing outside the property. A few practical details make a bigger difference to completion rates than they might seem:

• Use a tappable 1–5 rating (stars or numbered buttons) rather than a text field — typing a number is more friction than it looks.
• Keep free-text boxes short by default; a box that visually looks like it expects a paragraph will put some viewers off answering at all.
• Avoid multi-page forms if you can — a single scrollable page feels shorter than the same five questions split across three “pages.”

What to do with the answers

A single response is a data point; a pattern across several viewings is what’s actually worth reporting. Once you’ve collected feedback from a handful of viewings on the same property, roll the ratings and comments up into a short summary for the vendor — average rating, common themes, proportion who’d consider offering — rather than forwarding responses one at a time. The complete guide to viewing feedback for estate agents covers that reporting step in more detail, and this question set has a longer list if you want to build a more detailed version of this form.

If you’d rather skip building and hosting a form yourself, ViewingFeedback sends this exact question set as a link after every viewing and builds the vendor report from the answers automatically.