35 Viewing Feedback Questions to Ask Buyers (Free Template)

The core question set (start here)

If you only ask five questions, ask these:

1. Out of 5, how would you rate the property overall?
2. What did you like most about the property?
3. Was there anything that put you off?
4. How likely are you to make an offer? (Yes / No / Maybe)
5. Is there anything else we should know?

That’s the version we recommend by default — short enough that most viewers will actually finish it, and each answer maps directly onto something you can act on: a score to track, a positive to relay to the vendor, an objection to raise, and an offer signal to follow up on.

Below is the full list of 35, grouped by topic, if you want to build a more detailed form — for a specific property type, a slow-moving listing, or a vendor who wants more detail than the core five provide.

Overall impression

These set the scene and are the easiest to answer, which is why they belong at the start of any longer form — they get the viewer committed before the harder questions further down.

1. Out of 5, how would you rate the property overall?
2. How does this property compare to others you’ve viewed recently?
3. Did the property match your expectations from the listing photos/description?
4. Would you recommend a friend view this property?
5. What was your first impression on arrival?

What they liked

Positive answers are pleasant to relay to a vendor, but they also warm a viewer up before the more probing questions that follow — people generally find it easier to move from “what did you like” to “what put you off” than the reverse.

1. What did you like most about the property?
2. Which room stood out to you, and why?
3. What did you think of the outside space (garden, balcony, parking)?
4. Did the location work for you?
5. Was there anything that exceeded your expectations?

What put them off

This is the category that actually changes vendor conversations. A single comment about the price or a tired kitchen is an opinion; the same comment from several viewers in a row is evidence — and it’s usually the only category of answer that gives you something concrete to act on.

1. Was there anything that put you off?
2. What did you think of the asking price?
3. Did you have any concerns about the property’s condition?
4. Was the layout right for how you’d use the space?
5. Did storage space meet your needs?
6. Were there any noise, light, or privacy concerns?
7. Did anything feel like it would need immediate work or investment?
8. Was there anything about the local area that concerned you?

Buying intent

These questions turn a general impression into something you can act on today — a “maybe, if the price came down” is a very different signal to the vendor than a polite “we loved it” from someone who was never going to offer.

1. How likely are you to make an offer? (Yes / No / Maybe)
2. If you’re not planning to offer, what’s the main reason?
3. What would need to change for you to make an offer?
4. Are you currently considering any other properties?
5. What’s your ideal timeframe for moving?
6. Do you have your finances/mortgage agreement in principle in place?

Practical and logistics

Less about the property itself and more about the process — useful for spotting friction (a viewing time that didn’t suit, parking that put people off before they’d even seen inside) that’s easy to fix once you know it’s happening.

1. Did the viewing time and duration work for you?
2. Was parking or access to the property straightforward?
3. Did you have any questions the negotiator wasn’t able to answer on the day?
4. Would you like to arrange a second viewing?
5. Is there anyone else who needs to view the property before you’d decide?
6. Would you like to be kept updated if the price changes?

Catch-all

The one open-ended question worth keeping even on a short form — it’s where you’ll occasionally get the comment you didn’t think to ask for, at the cost of very little extra friction since it’s optional.

1. Is there anything else we should know?
2. Is there anything you’d like the vendor to know directly?
3. What features matter most to you in your next home?
4. How did you hear about this property?
5. Any other comments?

A worked example: picking questions for a specific listing

Say you’re marketing a one-bedroom flat that’s had four viewings with no offers and a vague sense from the negotiator that “people like it but aren’t biting.” Rather than the standard five, you might add questions 12 (asking price), 21 (what would change your mind) and 30 (interest in a price update) to the core set — five extra minutes of form-building that turns “people like it but aren’t biting” into “three of four viewers said they’d offer at £10k less,” which is a conversation you can actually have with the vendor.

How many questions should you actually ask?

Fewer than you think. Completion rate drops fast once a form goes past five or six questions — a viewer answering on their phone on the way to their car isn’t going to work through all 35. Use the core five as your default, and only add from the fuller list for a specific reason: a vendor who’s asked for more detail, a property that’s had several viewings with no clear pattern yet, or a listing you’re actively trying to diagnose.

Why the “what put them off” question matters most

Of all 35, question 11 (and its variants, 12–18) earns its keep more than any other. Positive comments are pleasant to relay but rarely change anything. A specific, repeated objection — price, a tired kitchen, a lack of parking — is what gives you something to act on, and it’s the exact input a vendor needs to make a decision like a price reduction.

Making it easier for viewers to answer honestly

Viewers are more forthcoming with the harder answers — price, condition — when they know their name won’t be attached to the comment. If you’re sending these questions as a form, say clearly that responses are anonymous; you’ll get more useful answers to the objection questions specifically, without changing anything else about the process.

Turning answers into a form

Listing 35 questions on a page is the easy part — turning them into something a viewer will actually complete is the harder part. We cover the practical version of that — an actual form layout, in the order that works best — in the free viewing feedback form template.

For the fuller picture on why structured feedback matters and how to collect it well, see the complete guide to viewing feedback for estate agents.

If you’d rather not build the form yourself, ViewingFeedback already has this question set built in, ready to send after every viewing.