Vendor reports for estate agents, built automatically

What is a vendor report?

A vendor report is the update an estate agent sends a seller while their property is on the market: how many viewings there have been, what viewers thought, and what the agent suggests doing next. Weekly is the usual cadence, sent as an email, a PDF or a link, and it's the main thing that keeps a vendor feeling informed between phone calls.

A good one covers the viewing count, how viewers rated the property, whether anyone seems likely to offer, what they said about the price, and the themes in their comments. Writing that by hand takes time, and it tends to slip in the quiet weeks, which is exactly when a vendor most wants one. ViewingFeedback builds it for you from the feedback viewers submit. If you'd rather write your own first, there's a free vendor report template you can copy.

The report writes itself as feedback arrives

There's no export step, no copy-pasting responses into a document, no "I'll send that update tomorrow" that quietly becomes next week. As soon as a viewer submits feedback, it rolls into the report automatically — average rating, offer likelihood, price sentiment, and the themes coming up in comments.

That means the report is always current. Send the link to a vendor at 9am on a Tuesday and it reflects the viewing that happened Monday evening, with nothing for you to assemble in between.

Built to be read on a phone, in a hurry

Vendors don't want a spreadsheet. The report leads with the headline signal — overall sentiment and offer likelihood — then price feedback, since that's usually the first thing a vendor actually wants to know, followed by anonymised themes from the comments. It's designed to be skimmed in under a minute, on the same phone the vendor's reading a text on.

A link for the day-to-day, a PDF for the file

Share the live report link for routine updates — it stays current without you touching it again — or generate a one-page branded PDF when you need something to email, print, or attach to a listing review. Both draw from the same underlying feedback, so there's never a version where the PDF says something different from the live report.

In practice: the price-reduction conversation

A vendor's listing has had six viewings and no offers. That's normally an awkward call — "feedback's been mixed" doesn't give a vendor much to act on, and it can read as the agent's opinion dressed up as market signal.

With a live report, the agent opens the same page the vendor's about to see: four of six viewers rated the price "slightly high" or "much too high," the comments cluster around the same one or two objections, and the offer-likelihood stat is sitting at 15%. The conversation shifts from "I think we should reduce" to "here's what six buyers said" — the vendor can see it's the market talking, not a negotiator with a target to hit.

On the lettings side, the same report structure turns a vague "a few people looked but nothing's landed" into a landlord update that actually points at what's slowing things down — rent sentiment, a recurring comment about the flat's condition, or a mismatch on move-in timing.

The full walkthrough, with a script, is in how to tell a vendor their asking price is too high.

See a vendor report before you sign up

The live demo shows a full vendor report built from sample feedback, exactly as a vendor would see it. If you want the wording for the email that carries it, use the vendor update email template or the free vendor update email generator.

What this replaces

A phone call relaying feedback from memory, a vendor update email typed up from scattered notes the night before a review meeting, or a spreadsheet that technically has the data but that nobody's going to format into something presentable under time pressure. The report exists the moment the feedback does — there's no separate step where someone has to turn raw answers into something a vendor would actually want to read.