Walk into vendor reviews with data, not a summary you wrote from memory

The report writes itself as feedback arrives

There's no export step, no copy-pasting responses into a document, no "I'll send that update tomorrow" that quietly becomes next week. As soon as a viewer submits feedback, it rolls into the report automatically — average rating, offer likelihood, price sentiment, and the themes coming up in comments.

That means the report is always current. Send the link to a vendor at 9am on a Tuesday and it reflects the viewing that happened Monday evening, with nothing for you to assemble in between.

Built to be read on a phone, in a hurry

Vendors don't want a spreadsheet. The report leads with the headline signal — overall sentiment and offer likelihood — then price feedback, since that's usually the first thing a vendor actually wants to know, followed by anonymised themes from the comments. It's designed to be skimmed in under a minute, on the same phone the vendor's reading a text on.

A link for the day-to-day, a PDF for the file

Share the live report link for routine updates — it stays current without you touching it again — or generate a one-page branded PDF when you need something to email, print, or attach to a listing review. Both draw from the same underlying feedback, so there's never a version where the PDF says something different from the live report.

In practice: the price-reduction conversation

A vendor's listing has had six viewings and no offers. That's normally an awkward call — "feedback's been mixed" doesn't give a vendor much to act on, and it can read as the agent's opinion dressed up as market signal.

With a live report, the agent opens the same page the vendor's about to see: four of six viewers rated the price "slightly high" or "much too high," the comments cluster around the same one or two objections, and the offer-likelihood stat is sitting at 15%. The conversation shifts from "I think we should reduce" to "here's what six buyers said" — the vendor can see it's the market talking, not a negotiator with a target to hit.

On the lettings side, the same report structure turns a vague "a few people looked but nothing's landed" into a landlord update that actually points at what's slowing things down — rent sentiment, a recurring comment about the flat's condition, or a mismatch on move-in timing.

What this replaces

A phone call relaying feedback from memory, a vendor update email typed up from scattered notes the night before a review meeting, or a spreadsheet that technically has the data but that nobody's going to format into something presentable under time pressure. The report exists the moment the feedback does — there's no separate step where someone has to turn raw answers into something a vendor would actually want to read.