The same questions, every viewing

Why consistency matters more than clever questions

One agent asks about price. Another asks about the kitchen. A third doesn't ask anything and just calls it in. Three viewings later, you've got three different shapes of feedback that don't add up to a pattern — because they were never structured to.

A template fixes that at the source. Every viewer answers the same core questions — overall impression, likelihood to offer, price sentiment, biggest concern — so "3 of 5 buyers this week said the price felt high" is a sentence you can actually say, not a guess stitched together from memory.

Templates built for how UK agencies actually work

Sales and lettings have different questions that matter — "would you make an offer" vs. "would you apply to rent", asking price vs. rent, open-ended concerns vs. move-in timeframes. ViewingFeedback ships with a standard template for each, plus a shorter open-day version for when you need buyers in and out fast.

Start from a template and edit it, or build your own from scratch and save it for reuse. Either way, every viewing on a listing uses the same question set by default, so nothing depends on which negotiator happened to run it.

What a template actually controls

Question wording, order, and type (rating, yes/no, multiple choice, free text), which questions are required, and whether a question branches based on price sentiment — including whether contact-detail collection is on or off, since that's off by default. Change the template once and it applies to every new feedback request sent from that point on, across every branch on your account.

In practice: six viewings, one comparable answer

A three-bed semi gets six viewings over a fortnight, run by three different negotiators. Without a template, that's six sets of notes in six different shapes — one agent's texted "seemed keen," another's five-minute call summary, a third that never got written down at all.

With the standard sales template attached to the listing, all six viewers answer the same five questions regardless of who showed them round. Two weeks in, the vendor conversation isn't "feedback's been mixed" — it's "four of six said the price felt high, two mentioned the kitchen, nobody had concerns about the garden." That's a sentence built from data, not from whoever remembered to write something down.

The same applies on the lettings side: a landlord asking about a slow-to-let flat gets "three of four viewers wanted a shorter commute, one flagged the parking" instead of a vague "interest has been okay."

What this replaces

Ad hoc texts to yourself after a viewing, a notes app with three different formats depending on who wrote it, or a paper form at the property that gets transcribed (or doesn't) later. None of those are wrong, exactly — they just don't compare against each other, which means every vendor update starts from scratch instead of building on what you already know.