Viewing Feedback Text Message Templates (WhatsApp & SMS)

The standard text/WhatsApp message

Hi [First name], thanks for viewing [Property Address] today! Could you spare a minute to share your thoughts? [Link] Really helps us keep the seller updated — answers are anonymous. Thanks, [Your name] at [Agency name]

Send it within an hour or two of the viewing if you can — text and WhatsApp get read (and answered) much faster than email, and the immediacy is part of why the format works.

A shorter version

Hi [First name] — quick one, 60 secs on what you thought of [Property Address]? [Link]

Use this for a viewer you’ve already built some rapport with, or as a follow-up nudge if the first message hasn’t had a response after a day or so.

A version for a second viewer in the same household

Hi [First name], hope you and [Partner’s name] enjoyed viewing [Property Address]. We’d love both your thoughts if you have a spare minute each: [Link]

Sending one link per person (rather than asking one partner to answer for both) gets you two data points instead of one, and often surfaces a disagreement between viewers that’s genuinely useful to know about.

A follow-up if there’s no response

Hi [First name], just following up in case our earlier message got buried — no pressure, but if you have a minute we’d still love your thoughts on [Property Address]: [Link]

One follow-up is reasonable. Beyond that, treat non-response as information too — see how long to wait for viewing feedback for more on when to stop chasing.

WhatsApp vs SMS — does it matter which you use?

Not hugely. WhatsApp tends to have marginally higher open and response rates in the UK since most people already have it open through the day, and it’s free to send regardless of the recipient’s contact plan. SMS is more universal — it doesn’t require the viewer to have WhatsApp, or you to have their number saved as a contact in some setups. If you’re not sure which a viewer prefers, SMS is the safer default; WhatsApp is worth using if you already have an existing WhatsApp relationship with them (e.g. you booked the viewing over WhatsApp in the first place).

Why texts work better than email for this specific ask

Feedback requests are time-sensitive in a way most email isn’t — the value of the answer decays within a day or two as memories flatten into “it was fine.” Texts and WhatsApp messages get read within minutes for most people, which matters more here than it would for, say, a vendor report that someone can reasonably read later in the day. That’s also why the email template is worth having as a backup for viewers who don’t respond well to text, rather than a replacement for it.

Keeping it compliant

A quick, one-off feedback request tied to a viewing someone has just attended is standard agency practice, but keep messages relevant and infrequent — this is a feedback request, not a marketing message, and it should read that way. If you’re messaging a personal mobile number, stick to the viewing itself rather than adding promotional content, and make sure viewers know it’s genuinely optional.

Timing it around the viewing itself

For a single viewer leaving a property, send it as soon as is practical — many agents send it from the car directly outside, before moving on to the next viewing. For a busy Saturday of back-to-back viewings, it’s tempting to batch these up and send them all in the evening; resist that if you can, since the same-day-but-hours-later version reliably gets vaguer answers than one sent within the hour. If a same-day send genuinely isn’t possible, first thing the next morning is a reasonable fallback — just expect a slightly lower response rate than you’d get from an immediate message.

A version to use straight after an open house

Hi [First name], thanks for coming to view [Property Address] today. If you have a minute, we’d love your thoughts: [Link] — helps us keep the seller updated on how the open house went.

Useful when you’ve had several viewers through in one window and want each of them to get a personal message rather than relying only on a QR code at the property — see QR code viewing feedback for the passive alternative.

Where this fits

For the full question set behind the link you’re sending, see 35 viewing feedback questions; for the wider picture on collecting and reporting feedback, see the full guide to viewing feedback for estate agents.

If you’re sending these by hand after every viewing, ViewingFeedback can send the link automatically and chase a single follow-up for you.